A brand system with motion at the center — identity, 3D, and web as one stack.
Context
Creative Consortium needed a brand that could live in motion and on the web, not only in a static guide. Through Haimish Studio the work covered mark, brand system, 3D animation, and web — so the identity would read the same whether it was a flag loop or a PDF.
Problem
A new or consolidating brand often freezes at the logo. Creative Consortium needed the opposite: a system that could animate, wrap a site, and still hold when applied to physical and promotional surfaces without redesigning the mark each time.
Design decisions
Brand as a working system
The deliverable was not a logo lockup alone. Brand statements, a full brand guide (print and digital), gradients, type, and mark ratios were built as one kit — so the identity could survive web, print, and motion without reinterpretation each time.
brand-guide
3D flag as the hero artifact
A looping 3D flag animation carried the mark into motion. The flag is the cover for the case: cloth, light, and the logo reading as a physical object rather than a flat SVG. Motion was part of the brand argument, not an afterthought reel.
flag-3d
Web and spatial mockups
Web frames and 3D bench / box mockups tested how the mark sat in product and environment. The same proportions and box ratios from the brand guide carried through so digital and physical stayed one system.
web-mockups
Identity that travels
Downstream work under the Creative Consortium umbrella included vehicle and PPF marketing pieces. The brand system had to hold when the channel shifted from site hero to shop-floor print — same mark, same weight, different substrate.