DesignerUIUXbrandproductsystems

Brands with depth demand more than decoration. As a graphic designer I focus on corporate designs and digital products (UI/UX/AI) – from strategy to execution. Recognized by Germany’s most prestigious design juries and trusted by world-leading brands.

International design awards including D&AD, German Brand Award, Red Dot, and others

Selected work

Full ledger

  • byte

    Oral-care packaging that feels medical without being clinical — and to survive a year on the shelf.

    Six-product kit and 3D system through Haimish Studio. Built for recognition in a crowded consumer aisle, not for a pitch deck.

    Case study

  • Creative Consortium

    A brand system with motion at the center — identity, 3D, and web as one stack.

    Through Haimish Studio: brand guide, mark, and 3D flag animation for Creative Consortium — a system built to move, not sit still on a PDF.

    Case study

  • USA Ultimate

    A national governing-body digital system — competition, discovery, and Team USA in one stack.

    Through Haimish Studio: UX and UI for usaultimate.org — home, discovery, college, and Team USA — so the sport’s digital presence matched the scale of its national programs.

    Case study

  • SF / AFbrand · film · narrative

    Space for Curiosity

    Personal curiosity as the route to institutional capability — Space Force and Air Force.

    Brand narrative and film series through Haimish Studio for the US Space Force and US Air Force — curiosity framed as operational advantage.

    Case study

  • CEPRES

    The world’s leading private market investment platform.

    Seven UX iterations distilled 76 user roles into 7 scenarios. The platform now covers $45T AUM across 6,000 LPs and GPs — six Private Equity Wire awards, Adobe UI Excellence.

    Case study

  • Keller Sports

    Rebuilding a €100m sports commerce business — identity through checkout.

    Two years as Head of Design in Munich: three shop relaunches, an in-house photography studio Adidas later adopted, 13 international awards. The business was later acquired.

    Case study

  • 25+cities · Olympic Movement

    Young Champion Ambassador

    A youth Olympic leadership program designed as a system — brand, curriculum, space, and app.

    Creative direction at Goodvoice Group. The program now runs in 25+ cities under the Olympic Movement — brand, curriculum, spatial system, and product as one stack.

    Case study

  • Planetarie

    A CBDa brand built to outweigh a category’s stigma — then acquired.

    From values session to USDA-organic launch under Goodvoice. Patent-pending positioning and packaging; acquired by Tanasi.

    Case study

Latest news

  • 09 ’26

    Availability

    Capacity for new projects — brief work, full engagements, and teaching. Remote and on-site.

    Let’s talk

Core competence

  • UI / UX
  • Brand systems
  • Product design

Designer working across UI/UX, brand, and product systems. Selected work has scaled a $45T fintech platform (CEPRES), rebuilt a €100m commerce business (Keller Sports), and shaped the visual identity of the Young Champion Ambassador program (Olympic Movement, 25+ cities). 25+ international design awards including D&AD Yellow Pencil, German Brand Award Gold, and Red Dot. Has taught design as business strategy at the University of Denver and the World Trade Center Denver.

I design digital and brand systems for product-led companies — fintech platforms, commerce rebuilds, Olympic programs, CPG launches. The practice sits at the overlap of UX precision and brand fluency; teaching design as business strategy is how that overlap stays defensible.

Interface systemsDesign systemsBrand identityPackagingProduct strategyPrototypes

Studio

Let’s connect

Brief work, full engagements, teaching, or notes — write any time. I reply within twenty-four hours.

hello@martindrexler.comWrite me